Articles

Affichage des articles du janvier, 2018

Social Media Strategy map

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I decided to work the Social Media Strategy map on a hotel, a five star boutique hotel situated in Paris. All these social medias are related between each other, I mean by posting on Facebook, the hotel may then post the photo on Instagram and repost from Twitter.  The hotel may also create articles on the blog or on Google + and then diffuse it on Facebook or even Twitter thanks to the repost, so they could reach more and more people all over the different social medias.  We can connect them between each other because they have quite the same purpose which is to offer content to their clients and to reach a larger audience. There is always a way to diffuse a post from a social media to another.  #hotelmorigny #hotelmorignyengaged 

Social Media

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                                 Individual guests in hotels can be reached in many ways through social medias because almost everyone nowadays is connected on every kind of social media so they all have access to it. Mostly they exchange through discussion platform so they can share their feedbacks and it can influence individuals. They are also influenced by social networks where hotels share a lot about news and photos, so then they could be more likely to stay in particular hotels. There are so many different social medias which have different purpose but through almost all of them hotels can reach future clients. At which phase in the customer decision journey is social media communication most influential ? Explain why ? Give 2 examples.  Most of the customers encounter social media either at the beginning of the customer decision journey or at the middle but less at the end. To my mind, nowadays more and more people are connected on social media, and Social Medias are p

Creating a mobile website

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Here is my mobile website for the hotel Le Morigny Please find the link to the mobile site : margauxfoucher91.dudaone.com 

RWD site vs Mobile

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Definition of RWD site vs Mobile dedicated site :  Reponsive web design site is a web page which is design in the way that it can apply to different size of the devices, meaning from the computer to the mobile phone. Content is rearrange according to the device which is used. Everything is adapted to the viewing environment, by saying everything I mean the layout of the device. Mobile dedicated site are only design for website, they are not rearrange according to the different devices. For example contents are created and adapted only for Mobile phones. What are the key differences? - List at least 3 :  * RWD is not really adapted for content compared to Mobile dedicated site because sometimes it is hard to adapt or rescale tables or spreadsheet to the different devices. * RWD are easier to find thanks to a search engine compared to Mobile dedicated website I mean for Mobile website they have different URL from the main website so it is quite harder to find them on search engin

LinkedIn resume

Forte d’une expérience dans le département Sales & Marketing d’un hôtel j’ai pu développer mes compétences en tant que commerciale durant mes précédents stages. J’ai ainsi pu mettre en pratique mes connaissances et en apprendre d’autant plus sur le métier. Je souhaiterai apporter ma passion pour le service commerciale dans un hôtel de luxe, reconnu pour dispenser d’excellent services; je rêverai de pouvoir m’épanouir en faisant le métier qui me plait. Mon objectif est de mettre à disposition ma motivation, mes connaissances précédemment acquises, ainsi que mes compétences

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Google certificate

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Please find below my google certification digital active :