Typical collaboration

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what actions should the hospitality industry take to produce + promote non-traditional collaborations tocreate exciting, new guest experiences? It is really easy to promote and product non-traditional collaborations, hoteliers should find what are the interests of clients and so develop partnerships which could be interesting and which would have a goal. This is the best way to entertain clients and to show them that a hotel is not only a place where they can sleep this is also a place where they can enjoy something different. Hoteliers could learn from these experiences so they could adapt their offer to clients' expectations. furthermore for hotels it is a additional revenue because they could get money back from the partnership by making clients participate in the project. This is motivating for clients because they are living a different experience something they never saw before so this is a marketing tool for hoteliers. This is rewarding in the fact that hotels can get feedbacks from clients and also have better feedbacks because they would have enjoyed the partnership so they lived something different from other hotels. Nowadays hotels need to face competition so this is a good way to be different from other and attract more clients.