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Social Media Strategy map

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I decided to work the Social Media Strategy map on a hotel, a five star boutique hotel situated in Paris. All these social medias are related between each other, I mean by posting on Facebook, the hotel may then post the photo on Instagram and repost from Twitter.  The hotel may also create articles on the blog or on Google + and then diffuse it on Facebook or even Twitter thanks to the repost, so they could reach more and more people all over the different social medias.  We can connect them between each other because they have quite the same purpose which is to offer content to their clients and to reach a larger audience. There is always a way to diffuse a post from a social media to another.  #hotelmorigny #hotelmorignyengaged 
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Social Media

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                                 Individual guests in hotels can be reached in many ways through social medias because almost everyone nowadays is connected on every kind of social media so they all have access to it. Mostly they exchange through discussion platform so they can share their feedbacks and it can influence individuals. They are also influenced by social networks where hotels share a lot about news and photos, so then they could be more likely to stay in particular hotels. There are so many different social medias which have different purpose but through almost all of them hotels can reach future clients. At which phase in the customer decision journey is social media communication most influential ? Explain why ? Give 2 examples.  Most of the customers encounter social media either at the beginning of the customer decision journey or at the middle but less at the end...
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Typical collaboration

Created using Visme . Free Online Presentation Software. what actions should the hospitality industry take to produce + promote non-traditional collaborations tocreate exciting, new guest experiences? It is really easy to promote and product non-traditional collaborations, hoteliers should find what are the interests of clients and so develop partnerships which could be interesting and which would have a goal. This is the best way to entertain clients and to show them that a hotel is not only a place where they can sleep this is also a place where they can enjoy something different. Hoteliers could learn from these experiences so they could adapt their offer to clients' expectations. furthermore for hotels it is a additional revenue because they could get money back from the partnership by making clients participate in the project. This is motivating for clients because they are living a different experience something they never saw before so this is a marketing tool for ho...
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