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Video Marketing

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Video marketing are becoming more and more used by most of the professionals and in very different sectors. Some examples are : Youtube channel :  https://www.youtube.com/user/AccorhotelsOfficial Accor hotel created its own youtube channel 1 year ago and now they have almost 4 000 people who are following them. They can have news and information about the group or special hotels through this channel. Live stream :  http://www.bfmtv.com/mediaplayer/live-video/ This is the live stream of the BFM TV, through this live stream people can have information in real time and through different devices actually we can have it on phone or computer. This is a media channel so live stream is really useful for having information instantaneusly Instagram stories :  https://www.instagram.com/stories/accorhotels/ This is the instagram story of the Accor group so people who are following them on Instagram can have all the new information about the group through stories. It is not very long so
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Typical collaboration

Created using Visme . Free Online Presentation Software. what actions should the hospitality industry take to produce + promote non-traditional collaborations tocreate exciting, new guest experiences? It is really easy to promote and product non-traditional collaborations, hoteliers should find what are the interests of clients and so develop partnerships which could be interesting and which would have a goal. This is the best way to entertain clients and to show them that a hotel is not only a place where they can sleep this is also a place where they can enjoy something different. Hoteliers could learn from these experiences so they could adapt their offer to clients' expectations. furthermore for hotels it is a additional revenue because they could get money back from the partnership by making clients participate in the project. This is motivating for clients because they are living a different experience something they never saw before so this is a marketing tool for ho
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Hackfest 2018

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Virtual reality / Augmented reality experience in hotels

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Please find above an example of a hotel using Virtual Reality. Actually, this is the hotel the Valamar Dubrovnik President hotel in Croatia. The fact of using this king of digital tool may help clients to discover hotel in another way and maybe from their home so they can have a previous point of view before coming to the hotel. Holiday Inn hotel is using Augmented reality, actually they have been sponsored by the London 2012 Olympic and Paralympic Games.   Guests are able to see it in virtual action at the Front Desk or in the Lobby.  Explain the difference between  AR + VR as a customer experience. Augmented reality consists of integrating some digital information with the environment, and everything in real time. This is quite different from Virtual reality because Virtual reality create a totally artificial environment. Augmented reality is using the actual environment and then integrate some new informations. They are both experiencing a 3D high definition audio and
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Geo-fencing

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Social Media Strategy map

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I decided to work the Social Media Strategy map on a hotel, a five star boutique hotel situated in Paris. All these social medias are related between each other, I mean by posting on Facebook, the hotel may then post the photo on Instagram and repost from Twitter.  The hotel may also create articles on the blog or on Google + and then diffuse it on Facebook or even Twitter thanks to the repost, so they could reach more and more people all over the different social medias.  We can connect them between each other because they have quite the same purpose which is to offer content to their clients and to reach a larger audience. There is always a way to diffuse a post from a social media to another.  #hotelmorigny #hotelmorignyengaged 
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Social Media

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                                 Individual guests in hotels can be reached in many ways through social medias because almost everyone nowadays is connected on every kind of social media so they all have access to it. Mostly they exchange through discussion platform so they can share their feedbacks and it can influence individuals. They are also influenced by social networks where hotels share a lot about news and photos, so then they could be more likely to stay in particular hotels. There are so many different social medias which have different purpose but through almost all of them hotels can reach future clients. At which phase in the customer decision journey is social media communication most influential ? Explain why ? Give 2 examples.  Most of the customers encounter social media either at the beginning of the customer decision journey or at the middle but less at the end. To my mind, nowadays more and more people are connected on social media, and Social Medias are p
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